Introduction

Enjin Coin is the first cryptocurrency with an authentic purpose for online gamers. Earn and trade virtual goods in the most popular gaming community creation platform online.  Online gamers can bring or trade their assets from game to game, community to community, growing their digital wallet with real value as they play. For every legitimate virtual item purchase, 7.5 items are lost to fraud. Enjin Coin minted tokens will create trust and security with minimal transaction fees. Enjin’s millions of highly engaged users socialize and work together to create unique communities, game content, and virtual economies. By providing the tools they need, Enjin empowers these creators to monetize their content. Sandbox games, such as Minecraft, are the most popular games on Enjin. Using Enjin Coin will promote a culture of passion, collaboration, and pride by giving players more control over their game content. Players that feel valued will keep coming back, and increase revenue and engagement for publishers and content makers. Enjin is uniquely positioned in the virtual goods market to promote and establish a cryptocurrency. We give gamers, communities and game creators high quality tools for monetizing their gaming world. 

Initial Target Audience

Minecraft is one of the most popular video games in the world, with over 55 million monthly players . Enjin is in a unique position because of our large existing Minecraft user-base. The Unity game engine has a combined 770 million users across all games, and 34% of top 1000 free mobile games are made with Unity . This along with Unity's strong presence in Indie games is why Enjin Coin will be developing a Unity SDK early. 

Coin Adoption 

Coins to Community Owners 

6 months following the Enjin Coin crowdsale and the deployment of the wallet and core ENJ features, coins will slowly be released to approximately 30,000 verified gaming communities on Enjin. The amount of coins each community receives will be calculated based on their previous store volume sales, member count, audience visits and various website activity metrics.

Technical Considerations

Today's gamers and website users demand fast and snappy user interfaces.  The Ethereum network is currently limited in throughput because it has an average block time of 17 seconds (potentially up to 30 seconds). Future updates to Ethereum aim to improve block times to 3 seconds (Casper) and allow transfers within milliseconds (Raiden). As the standard block times may impose some delays, we will achieve a modern responsive experience by using off-chain notifications. Trusted Platforms will send an instant notification to the user's Smart Wallet for each Transaction Request. When the transaction is accepted by the user and created on the blockchain, the wallet will call the Trusted Platform API with the transaction to watch. The game or website can then be updated immediately with a placeholder item or non-tradeable version of the asset until enough confirmations are reached to allow full ownership of the item. In the case of in-game currencies, the user's balance would immediately update in the game but any unconfirmed portions would be locked from spending until the appropriate number of confirmations are reached on the blockchain. The Enjin Coin SDK will display confirmed and unconfirmed balances when listing ENJ and custom assets, to make implementation easy and clear. After Raiden and Casper updates are deployed on the Ethereum Network, these safeguard measures will eventually become imperceptible. Enjin will be testing the Raiden Network for lightning-fast asset confirmation speeds as soon as the Developer and minimum viable product (MVP) releases are completed, later this year.

Tokens & Smart Contracts

We will deploy Enjin Coin and virtual assets as ERC20 tokens on the Ethereum network.  Ethereum is the most popular and widely supported smart contract blockchain, with a huge development community and robust language support. We believe it has a strong future in game development and in creating the new decentralized internet. A collection of smart contracts will provide core functionality on the blockchain: the Mint, Payment Gateway Contract, Smart Wallet Contract, Subscription Contract, Custom Coin Registry, and TopList Contracts.