A.I. MATCHING

Through Artificial Intelligence and Machine Learning, influencers and marketers will be paired to perfection, matched like never before, tailor-made as nowhere else. End-to-end automated campaigns are data-driven, constantly refined and adapted to improve reach and impact, lifting results and effectiveness to dizzying heights.

Introduction

Chirpley is a cutting edge influencer marketing platform for small influencers. The platform has been developed with the aim to create a decentralized organization that operates fully in the interest of its end users: the small influencer and the marketer. Performs virtual mapping using Artificial intelligence, Machine Learning and Bigdata technologies. The key-element making difference is that Chirpley hands marketers the opportunity to set up a campaign with thousands of small influencers at the same time in a matter of minutes. Cost Effective & Time Effective.

Chirpley offers the solution to make campaigns more streamlined and accurate at highly economical, cost-efficient price. A market price is formed which is based on the data from the linked social media channels of the influencers.

• Automated matchmaking

• Data driven influencer valuation

• Most cost and time efficient method to plan and automate influencing campaigns

• Implemented with all leading social media outlets

• Web 3.0 enabled

What makes Chirpley (CHRP) unique?

Chirpley uses the below key innovations to make the product more sustainable and profitable.

• AI driven selection and execution

• 1 click marketing bombs

• Free to access for both brand and influencer

• End-to-end automation of influencer campaigns

• Independent marketplace to integrate all social media channels

• Accelerate the nano-micro segment of influencer marketing

Chirpley (CHRP) Product Dive

• Automated Matchmaking: Artificial Intelligence/Machine Learning systems would generate the best possible matches on influencers through Analytics and Data Modeling.

• System Integration & Interoperability: Blockchain-agnostic, decentralized identity and access management.

• Availability & Ease of Use: Ecosystem utilities available from anywhere. On any device. Through a secured cloud-based environment.

• Security: Companies or Individuals can escrow funds they are planning to spend on influencer campaigns on the app. Secure connections and exchanges between Influencers and End Users.

• Development: C# Core.NET, MVC ASP.NET, MSSQL/NOSQL. The system is set up using microservices as basis.

• Stateless Systems: Can be scaled vertically and horizontally.

• AI: A separate engine that can interact with corresponding microservices and run algorithms.

Chirpley (CHRP) Marketing Strategy

• Use of a personal approach and introduce a uniform system for all procedures within the framework of your influencer marketing campaign

• Use multiple tools and methods of assessing a content creator’s suitability and authenticity

• Utilize micro- and nano-influencers. Content creators with followings of a few thousand subscribers and less have loyal audiences. As a result, their engagement rates are much higher than those of influencers with huge followings.

Strong brand awareness and demand generation will be achieved through the following methods:

• Content that’s regularly released to the Chirpley community via social media, press, influencers, and KOLs within the cryptocurrency industry located in key regions around the world.

• A pre-launch focus on creating hype around Chirpley and its unlimited potential.

• An appearance on a landing page and mobile app store resulting from storytelling campaigns, social media, content marketing, and paid advertising. Inbound leads will primarily be generated this way.

• The creation of high-res video campaigns that capture viewers' imaginations and take them on a journey through Chirpley.

• Regular content to help build anticipation for the release, such as real images and video of the Chirpley world, real marketing experiences, concept artwork, giveaways, quizzes and polls, user-generated content, features list, video interviews and reviews, and press features.

Run specific cross-media campaigns to promote Chirpley’s key milestones:

• Campaigns with YouTube ads and gamer influencers

• Video reviews on YouTube

• Social media advertising

• KOLs and ads on Wechat

• Networks of advertisers, incentivized and non-incentivized traffic campaigns

• Back linking to 450+ global news sites

Which Technologies does Chirpley (CHRP) Use?

Development: C# Core.NET, MVC ASP.NET, MSSQL/NOSQL. The system is set up using microservices as the basis.

Chirpley has implemented and OpenID server in the backend for handling authentication and login in our load balanced server park.

Software: The software is split into several layers, front-end, middleware, back-end. Everything is in design asynchronously, and this is something that will grow further in the future. The architecture however is prepared for this.

Entire system is stateless, which implies they can easily scale vertically and horizontally.

To prevent disasters in the future, the entire system is designed from scratch to work behind load balancers. This was proven when Chirpley had a bot attack, the system handled the exposure smoothly.

The system will expand in the very near future using some form of message queue, so their microservice architecture will reap full benefit from it's asynchronous design.

Databases: The database system is primarily transaction based MSSQL, however mixed with Razor DB (NOSQL) for high storage load and little writes. The combination is very powerful and also very scalable.

Global scaling: This architecture is also, in the basis, prepared to scale globally, as all storage can be asynchronously added, there can and will never be a conflict. The system being stateless, we are prepared to 'easily' setup regional satellites and decentral backend systems.

AI: A separate engine that can interact with the corresponding microservices. The separate engine can run the algorithms.

Chirpley is changing the landscape of influencer marketing

The arrival of Chirpley, a cutting-edge new influencer platform using Artificial Intelligence, Machine Learning and Blockchain technology, was bound to happen.

Chirpley has been set up as an automated platform that is exclusively dedicated to nano- and micro-influencers. And exactly that is where the future of influencer marketing lies, much more than with the mega-influencers with zillions of followers.

Some would call small influencer marketing a niche market, interesting for smaller brands, webshops and local businesses. Maybe it is, but with Chirpley coming onto the stage, it looks like it will be able to take this market to a level that will pretty soon leave the label 'niche' well behind.

In the very short time it is here, the first small influencers and marketers are already subscribing in promoting numbers.

600% more engagement

Influencer marketing has always been the online extension of your knowledgeable neighbour, always there to point you in the direction of the best things to buy or to do.

Mega-influencers are way past that. They make a lot of noise but today we're at the point that everyone knows they are just telling you what their multimillion dollar sponsor contracts presecribe them to tell us.

This is now getting stale fast. The world is moving into another direction. People are increasingly looking for people they can connect with more than just look at.

True influencer marketing is all about credibility, engagement and trust. And this is exactly what small influencers bring into the world.

Check this: compared to mega-influencers, the engagement level of small influencers is some 600% higher.

No wonder they are going places faster than any other influencer. The worldwide trend is very clear proof of that: the smallest influencers are experiencing the largest growth right now and they are accellerating too.

Because sponsors, advertising people, marketers are just totally falling in love with nano- and micro influencers and their engagement in niche markets.

Connecting made easy

Until now, advertisers and marketers had a hard time working with small influencers. It is way easier to hire a mega-influencer and reach 20 miliion people than work with 1000 small influencers to get the same kind of reach.

That takes a lot of time and a lot of effort to set it up, to negotiate deals and to manage all the influencers at the same time during a campaign.

The great thing about the new Chirpley platform is that it reduce this process to something like - are you ready for this: 5 minutes. Just 5 minutes to orchestrate a complete army of the small influencers who are getting all the trust and attention of their virtual 'familie' of followers.

The whole idea behind Chirpley has been to create a decentralized organization that operates in the interest of its end users: the small influencer and the marketer.

Artificial intelligence, Machine Learning and Blockchain technology supply the solution to make that happen. Chirpey has succeeded in combining this cutting edge technology in a way that so far no other automated platforms have achieved.

It translates into creating precise matches between brands and small influencers, getting them the very best price in the marketplace and off they go.

All in all this means that the problem to work with thousands of small influencers in one go is taken off the table now.

Minimal effort, maximum result

It is very likely that this development will signify the beginning of a new era in terms of influencer marketing. Until now, investors and marketers around the world have been wondering about small influencer marketing for some time.

It is not that they didn't see the appeal of the level of trust, loyalty and engagement that small influencer bring.

It was the relative hassle of getting to find the right ones and the trouble of negotiating deals that made them shy away from getting into working with them.

A platform like Chirpley will change all that, paving the way for unlimited access to truly millions of nano- and micro influencers around the world. And vice versa: it will hand small influencers access to brands and sponsors just as easy too.

Apart from that, there is the element of education and development that adds extra value to this platform. Although Chirpley has only just started, already it has pledged to put a lot of effort into developing the skills of small influencers.

Nano-influencers (1000 followers max) and micro-influencers (1000 to 50.000 followers max) are usually people who have started out for fun, getting online to tell their friends about their passion.

As they are more spontaneous than professional in their venture, Chirpley will try and help them with the tips and tricks about things like how to improve their content, how to work with sponsors and more about online communication trends that could help them going places as an influencer.

One of the issues that is high up on their agenda is the growing trend for influencers to be more authentic.

As a topic that may seem a little fussy coming from an influencer platform, but in reality it makes a lot of sense - for the small influencers themselves but also for the marketers that woulkd want to work with.

Authenticity rocks

The first signs are already there on Instagram: quite a few influencers are showing more and more of their authentic self than they did before.

As influencers have a sharp eye for what is happening in the marketplace - they want to keep attracting brands after all - some of them may already have picked up on the shifting interest of consumers in more authentic brands.

Over the last couple of years, there has a been growing demand for brands to show more of who they really are and what they stand for. The time of pure image building brand communication is moving towards the exit, so it seems.

Consumers are looking for more modesty, honesty and intimacy when it comes to following brands and influencers. And brands are coming round to the fact that authenticity on social media is fast becoming a necessity to build a digital community.

As a result, brands are increasingly working with small influencers who don't try to be someone else - as in: the botoxed beauty queens of influencers - but as someone who looks and sounds genuine, honest and convincing.

This general trend for more authenticity already is taking effect on influencers. We are seeing an increase in influencers using the #nofilter trend. One Instagram influencer has been known to say that 'the days of a perfectly manicured feed are slowly dying out.'

Small influencers going places

The arrival of the Chirpley platform could well grow into something of a gamechanger, concerning the use of small influencers over the mega ones.

As the hassle is taken out of matching up and working with small armies of nano- and micro-influencers, brands are suddenly provided with a serious opportunity to change their influencer marketing strategy.

The cutting edge technology that is at work here does show great potential to take the influencer marketing as a whole to the next level of next level of interaction with consumers.

Seeing that the marketing world is already shifting towards more authentic and honest contact with target audiences to build trust and loyalty, the timing seems right for a platform like Chirpley to make a big splash.

First signs are that there is already a lot of interest for the Chirpley platform, with small influencers and marketing execs already subscribing to get on board early.

Also, Chirpley has caught the eye of the crypto-community, because of its ultra high-tec character and use of Blockchain technology, That Chirpley is planning to come out with their own token shortly only adds to the interest of crypto-investors on the lofkout for highly promoting start-ups like this.

Business Model

Chirpley offers the solution to make campaigns more streamlined and accurate at a highly economical, cost-efficient price. A market price is formed which is based on the data from the linked social media channels of the influencers.

Brands pays a handling fee of 10% taken from their chosen budget (50% discount on payments done in Chirpley Token).

The influencer receives their pay-out minus the 10% handling fee. In the end, 20% of the total fee is used for Token buyback and will be burned. The other 80% flows back into the ecosystem for marketing, development, and user rewards.

Vision

SMALL INFLUENCERS ARE NOT ALONE ANYMORE. Look at the small influencers of this world. So much to give, so much to share. But so little help to make the most of it. No-one there to pave their way to success. Existing platforms lacking the technology to help them grow. Time to break down all barriers between them and the marketing community.

Mission

Chirpley wants to create the most effective small influencer marketing platform in the world.

Chirpley is the world’s first fully automated, peer-to-peer, all-in-one influencer marketplace totally dedicated to nano and micro-influencers.

Chirpley will be the one platform that enables end-to-end automated influencing campaigns through Artificial Intelligence, Machine Learning and Blockchain technology. We will break down all barriers between small influencers and the marketing community, facilitating absolutely perfect matches with sponsors and brands. No more tiresome negotiating between influencers, marketers and agents. No more mismatched selection of influencers and marketers.

Chirpley applies cutting-edge technology to speed up matchmaking, dealmaking, price setting and campaign launching.

Chirpley allows marketers to set up 1-click influencer marketing bombs that will see sales take off and earnings soar.

Chirpley is also laying the foundation for the first completely autonomous, decentralized platform, based on blockchain technology and our own Chirpley token.

Chirpley will take nano- and micro-influencer marketing to the next level. Changing not just the face of influencer marketing, but also the lives of all small influencers who’ll take part in it.

TOKEN UTILITY

$CHRP is the deflationary utility token in the chirpley ecosystem.

• The brand can make the payment in any currency, whether fiat or crypto. Because of the swapping mechanism in the underlying layer, any currency would be converted to $CHRP in the backend

• 20% gross margin is taken on each transaction out of which 1/5th is sent to a burn address directly. Chirpley has set aside 15 percent of tokenomics for markeeting purposes. A tiny percentage will be distibuted every day and vested over a four-year period. Influences will be paid in $CHRP automatically to promote the chirpley platform and token, ensuring a steady supply of promotion for the platform and token. Also, it will unlock the future, full automated and decentralized self-sustaining platform.

• Passive rewards through staking. Influencers can choose to lock the $CHRP token for 30-90-120 Etc. days on platform. Even in the case the token drops in value, they still get the passive rewards. Further, this creates the mechanism to hold and not panic sell, in any case the value of the token drops, if ever.

• Staking also gives the holders voting power when Chirpley moves onto DAO model in the future, as the token of governence. Holders can make decisions on various releases and further rewards like NFTs Etc.

Tracking Chirpley