Crypto Exchange OKX Signs $70 Million Deal to Become Official Sleeve Sponsor of Manchester City

Crypto Exchange OKX Signs $70 Million Deal to Become Official Sleeve Sponsor of Manchester City

Jul 3, 2023

By Fredrik Vold | @fredrik-vold

The crypto exchange OKX has signed a sponsorship deal with the English football club Manchester City to become its “official sleeve partner.”

The new sponsorship deal marks an expansion of OKX’s existing deal as Manchester City’s “Official Training Kit Partner” for the 2022 to 2023 season, an announcement from Manchester City on Friday said.

As part of the expansion, the OKX logo will be visible on the left sleeve of both the men’s and women’s first team, and the logo will also remain on the teams’ training kits as before.

Bringing Web3 ‘closer to the game’

The news of the signing was shared by Manchester City on Twitter, with the football club calling for Web3 technology to be brought “closer to the game and continue innovating together.”

Similarly, OKX also tweeted about the new sponsorship deal, saying it is “ready to innovate & empower fans through the power of Web3 tech meeting Football.”