DDC Enterprise Ramps Up Bitcoin Treasury: Third BTC Buy in a Week Signals $1.2B Ambition

Introduction

Hong Kong-based DDC Enterprise Limited (NYSE: DDC) made its third Bitcoin (BTC) purchase in a week, adding another 100 BTC as it races to build a digital asset treasury targeting 10,000 BTC—roughly $1.2 billion at current prices. The company said it is “accelerating the pace” of acquisitions after laying operational groundwork and partnerships, positioning Bitcoin as a strategic reserve on its balance sheet. This rapid accumulation underscores growing corporate adoption of Bitcoin as a treasury asset and signals increasing confidence in BTC’s long-term role as a store of value and hedge against macro uncertainty, per CryptoSlate.

Unlike peers that lean on debt or equity raises, DDC has reportedly funded purchases from operating profits. The company says its average acquisition price is about $104,538 per BTC and claims a 1,195% yield since its first buy in May. DDC’s core business spans ready-to-cook and ready-to-eat Asian cuisine via the DayDayCook, Nona Lim, and Yai’s Thai brands across Mainland China, Hong Kong, and the US. In 2024, DDC reported $37.4 million in revenue, up 33% year-over-year, with gross margin improving to 28.4% from 25% in 2023—momentum the company says supports its Bitcoin treasury strategy.

Following the latest announcement, DDC shares reportedly jumped 25% to $12.84. The firm initially targeted 5,000 BTC over 36 months but has since doubled its ambition to 10,000 BTC, joining a growing cohort of public companies that hold Bitcoin as a strategic reserve asset. If sustained, DDC’s program could contribute to broader corporate Bitcoin adoption trends, deepen market liquidity, and reinforce BTC’s role in modern treasury management, according to.

Background

Hong Kong–based DDC Enterprise Limited (NYSE: DDC) just confirmed its third Bitcoin (BTC) purchase in seven days—another 100 BTC—bringing its running total to 300 BTC for the week. The food conglomerate, best known for DayDayCook, Nona Lim, and Yai’s Thai meal brands, says these rapid-fire buys are part of a plan to build a 10,000 BTC reserve worth roughly $1.2 billion at today’s prices.

Why DDC is Buying Bitcoin—and How It’s Funding The Spree

Chief executive Norma Chu calls Bitcoin a “strategic hedge” against macro-economic uncertainty. Unlike many public companies that issue debt or new shares to finance large crypto positions, DDC says it is paying with operating profits, keeping shareholder dilution and interest costs off the table. The firm’s average purchase price so far is about $104,538 per BTC, and management claims a cumulative 1,195 % unrealized gain since its first buy in May (CryptoSlate). Earlier in the year DDC added smaller tranches—38 BTC in June, for example—under the same self-funded model (Morningstar).

How DDC Fits Into The Wider Corporate Bitcoin Trend

DDC’s ambition echoes the playbook pioneered by software maker MicroStrategy, which holds more than 640,000 BTC on its balance sheet (BitcoinTreasuries). The strategy rests on three ideas: Bitcoin’s fixed 21 million supply, its growing acceptance as “digital gold,” and its historical outperformance versus cash over multi-year periods. While MicroStrategy relied heavily on convertible bonds and at-the-market equity sales, DDC’s profit-funded approach shows there is more than one route to a Bitcoin treasury.

Key Terms and Concepts

Bitcoin treasury: The practice of holding BTC as a long-term reserve asset on a corporate balance sheet, analogous to cash or short-term bonds.

Strategic hedge: An asset held to offset risks such as inflation, currency debasement, or geopolitical shocks. Bitcoin’s scarcity and global liquidity are often cited as hedge attributes.

Average purchase price: The blended cost basis per BTC across all purchases, useful for gauging break-even levels and unrealized gains or losses.

Implications for Shareholders and The Crypto Market

After the latest disclosure, DDC’s share price jumped 25 % to $12.84—a reminder that equity investors often treat Bitcoin accumulation as a proxy for direct BTC exposure (CryptoSlate). If DDC reaches its 10,000 BTC goal, it would join the top tier of corporate holders, adding incremental demand to an already supply-constrained asset and potentially deepening market liquidity.

Risks To Watch

Bitcoin’s volatility can swing quarterly earnings, and accounting rules still require companies to mark BTC down when prices fall while delaying upward revisions until coins are sold. Shareholders should also consider custody, cybersecurity, and regulatory developments that could affect corporate Bitcoin strategies.

The Bottom Line

DDC Enterprise’s profit-funded Bitcoin buying spree highlights a growing corporate appetite for digital assets as balance-sheet reserves. With clear targets, rapid execution, and a conservative funding model, the company is positioning itself alongside early movers such as MicroStrategy in treating BTC as a core treasury asset—an approach that may influence how other consumer-goods firms think about cash management in the age of digital scarcity.