Metaplanet’s Bold Bitcoin Bet: 12,345 BTC and Counting
- Keyword Financial
- 4 days ago
- 3 min read
Introduction
Metaplanet, a Tokyo-listed Japanese investment firm, has significantly increased its Bitcoin holdings by purchasing an additional 1,234 BTC for approximately $132.7 million. This latest acquisition brings the company’s total Bitcoin stash to 12,345 BTC, making it one of the largest corporate holders of the cryptocurrency globally. With this move, Metaplanet has surpassed Tesla and now ranks as the seventh-largest publicly listed corporate Bitcoin holder, trailing only major crypto-focused firms like MARA, Galaxy, Riot, and Strategy (MicroStrategy).
The company’s aggressive Bitcoin accumulation strategy is part of a broader plan to position itself as a leader in digital asset treasury management. Metaplanet’s average purchase price for its Bitcoin holdings now stands at around $98,303 per BTC, with the total value of its holdings estimated at $1.2 to $1.3 billion. The firm has also reported a remarkable BTC yield of 315% year-to-date in 2025, reflecting the strong performance of its Bitcoin-centric approach and the rising price of Bitcoin itself.
Metaplanet’s rapid accumulation and public commitment to Bitcoin have drawn comparisons to MicroStrategy, the U.S. company known for pioneering the corporate Bitcoin treasury strategy. The Japanese firm’s CEO, Simon Gerovich, has stated ambitions to further increase their Bitcoin holdings, with a target of at least 30,000 BTC by the end of 2025. This bold approach is reshaping the landscape of corporate Bitcoin adoption in Asia and beyond, as more public companies look to digital assets as a core part of their financial strategy.
