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Introduction

RFOX’s vision is to be the global leader in immersive metaverse experiences focused on retail, media, gaming, and rewards, where the RFOX token is the multi-chain digital asset that fuels the RFOX ecosystem.


RFOX is building the digitally inclusive future of work through empowering people around the world to advance to new digital frontiers. The company is focused on unlocking the true market value of the global digital economy for high-demand consumer services such as e-commerce, e-media, finance and

e-sports/gaming.


In the process of building its various ventures, such as RFOX GAMES, RFOX MEDIA, RFOX FINANCE, RFOX NFTs (end-to-end platform and marketplace), and an upcoming e-commerce solution, RFOX has zeroed in on a core product that takes advantage of a new digital frontier: the metaverse.

This core product is the RFOX VALT, a new virtual space that is shaping to be a fully immersive discovery shopping and retail experience, with elements from gaming, media, crypto-finance, NFTs, and more. RFOX VALT forms its own standalone metaverse experience yet showcases full multi-chain

interoperability, with four themed quarters, focused on art, music, gaming, and entertainment/technology that together enhance the metaverse experience.


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Overview

RFOX was founded in July 2018, with the intent to be Southeast Asia's first blockchain venture builder and to help with the mass adoption of blockchain and other emerging technologies.


In forming RFOX, co-founders Ben Fairbank (current Chief Executive Officer) and Glen Pearce (current Chief Strategy Officer) identified the gap between the core protocol layer of blockchain technology and the ability of the end consumer to interact. For them, it meant mass adoption was still some time

away, yet the solutions it presented were too good not to capitalize on.

From the onset, RFOX aspired to create a super dApp (decentralized app) for Southeast Asia and in time have realized their markets will have a more global focus. The company utilizes blockchain technology, artificial intelligence (AI), and augmented reality/virtual reality (AR/VR) to leverage solutions to the existing problems businesses face in the region.


RFOX employs a proprietary 9-step funnel process to determine which business models to replicate. The RFOX Funnel process determines competition, market size, feasibility, market growth potential

and determines if there is an actual advantage in using blockchain technology, AI, AR/VR, or cloud computing.


After designing and building the minimum viable product (MVP) for each project, RFOX assesses product-market fit and hire an expert team accordingly. This team is entrusted to take the project to the next level of growth and scaling. RFOX uses a core team to design and implement each venture and then provides ongoing assistance through networking, advisory services, and retention of board seats.


RFOX is focused on digital inclusion and working toward a state where the end-users are completely unaware that they are interacting with the blockchain, and other emerging technologies being implemented in customer-facing solutions.


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RX MEDIA

This newly formed venture allows users to earn rewards for creating content, playing games to win, and earning through participative contribution. This venture was founded on RFOX’s acquisition of MY MEDIA which boasts 13 million active users, Myanmar’s leading digital marketing company, in early

2021. The company has since rebranded to RFOX Media. Recent accomplishments include a video gallery website for Miss Universe Philippines candidates, which provides a sneak peek at the upcoming RFOX TV streaming platform, and RFOX Run, a mobile game targeting the Myanmar market in collaboration with Goama and Foodpanda which offers a first of its kind, play-to-eat model.


RFOX NFTs

Recognizing the power of NFTs as a major innovation in digital ownership, RFOX NFTs developed a white-label solution as a means for the launch of compelling NFT assets in the market. The RFOX NFT platform acts as a SHOPIFY for NFTs offering launching of contracts on multiple chains, website

creation, marketplace creation, and auto-listing on major liquidity exchanges such as Open sea. Using this solution, FOX was able to work in partnership with the Miss Universe Philippines beauty pageant, Australian brand incubator VOID Cyber, and major sports apparel brand Reebok.


RFOX E-Commerce Streaming (Upcoming)

The e-commerce streaming app will be bolstered by the release and launch of RFOX TV and streaming. However, this is the biggest standalone venture and will still require a significant amount of work for us to realize its full potential. In the process of building its various ventures, RFOX has zeroed in on a core product that will be created in a new digital frontier: the metaverse. RFOX envisions a future where the Internet will evolve into an immersive experience that combines virtual and actual spaces into an interconnected,

decentralized environment. All the ventures that RFOX has worked on and will eventually deploy, are created with the vision that they will take part in the formation of a virtual space we call the RFOX VALT.


RFOX TOKEN: THE MULTICHAIN TOKEN FOR THE METAVERSE

The RFOX token currently powers the entire RFOX Ecosystem, acting as a form of payment and utility. It is used for trading fees, the development of liquidity pools, NFT creation, transactions, and other activities that power digital economies that the RFOX Ecosystem operates. As RFOX transitions its focus into the metaverse, the RFOX token will play a central role as a utility

token in the RFOX VALT, as well as the main currency for our ventures. RFOX VALT and the rest of the RFOX Ecosystem will introduce a single log-in system known as RFOX ID, additional payment provider integrations, and additional wallet integrations, which will mean that RFOX can be used for more payment settlements across more chains.


RFOX is currently available on the following exchanges: RFOX Finance, Kucoin, Bittrex, Liquid, Gate.io, Uniswap, PancakeSwap CoinSpot, XanPool, and Loopring, with more listings to come.


Binance Smart Chain Contract address: 0x0a3A21356793B49154Fd3BbE91CBc2A16c0457f5


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MARKETS ADDRESSED BY RFOX VALT AND THE RFOX ECOSYSTEM

As the core platform of the RFOX Ecosystem, the RFOX VALT is projected to play a key role in several industries that will be enhanced by the growth of the metaverse, particularly through the interactions of RFOX’s current and upcoming ventures within the metaverse. Aside from the actual metaverse

industry, several verticals being serviced by the RFOX Ecosystem are expected to log significant growth in the coming years, putting RFOX in the position to capitalize:

  1. Decentralized Finance. The global crypto market serves 221 million people as of June 2021, double the number just four months before, as more people become familiar with digital assets and explore crypto-financial products. Veteran crypto investor Matthew Roszak projected that market capitalization for Defi products and services will grow tenfold from $80 billion in 2021 to $800 billion in 2022. In addition, blockchain-based finance is pointed out as a potential major player in the upcoming financial system that will emerge alongside the metaverse.

  2. Gaming. This fast-growing industry currently services 2 billion people, who have collectively spent $159 billion this year on games, items, and more. Amid a new normal where online and virtual living arrangements are becoming commonplace, gamers are expected to spend as much as $256 billion by 2025. As many of the metaverse’s proponents come from the gaming industry, the overlap between gamers and metaverse citizens is likely to become significant.

  3. RFOX NFTs. Even without a metaverse where NFTs can highlight their full potential, sales for these digital collectibles have skyrocketed from $2.5 billion in the first half of 2021 to $10.7 billion in just the third quarter. This proves that NFTs are here to stay, and with more advanced applications on the horizon, like those hires used on the metaverse, there are more growth catalysts that we’ve yet to explore.

  4. Digital Marketing. The digital advertising market is expected to grow from $378 billion in 2020 to $646 billion in 2024. As more marketers seek new avenues to promote their products to a world that is becoming more connected to the Internet, the unfolding of the metaverse will see the introduction of new, immersive campaign methods. Meanwhile, the user-generated content market, which is becoming an important facet of metaverse building, is estimated to grow from $3.58 billion in 2021 to $18.65 billion in 2028, and this growth may even be bigger based on how fast the metaverse progresses.

  5. E-commerce. Online shopping has become more integral to everyday life amid the pandemic, and as more people become accustomed to e-commerce, global sales are projected to grow from $4.89 trillion in 2021 to $6.39 trillion in 2024. The more innovative e-commerce players will be at the forefront of curating new shopping experiences, and the metaverse presents a unique opportunity for these sellers to make a difference.


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ASSETS IN RFOX VALT

We can categorize the major assets featured in the RFOX VALT into three: RFOX tokens, VFOX tokens, and peripherals.


1. RFOX Tokens. RFOX is the native token of the RFOX VALT. RFOX holders can use their tokens to spend on products and services within the metaverse and the other parts of the RFOX Ecosystem. We will have a dedicated segment for the RFOX token below.


2. VFOX Tokens. VFOX is the rewards-based token for the RFOX VALT ecosystem. VFOX holders can receive rewards in the form of RFOX tokens. RFOX remains the primary payment method for the RFOX VALT. More use cases for the VFOX tokens will be launched soon, and the dynamics between RFOX and VFOX tokens will be discussed further under the RFOX section of

this paper.


3. Peripheral Assets. Aside from SHOPs that have been auctioned off to individual SHOP owners, RFOX VALT features public-facing metaverse facilities like Sky Trains, educational resources, and hubs for concerts, e-gaming tournaments, art exhibits, and more, as well as select shops

owned by the RFOX VALT team. Within these assets, there will be opportunities for businesses and other entities to rent spaces for advertising and other purposes and even own percentages of revenue-producing buildings and spaces within the RFOX VALT.



RedFOX Labs is a tech-forward venture builder delivering companies & platforms that are secure, scalable, and innovative, bringing the world into a new era of technology and prosperity.

RFOX (RFOX)

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